When it comes to marketing, drug rehab facilities and other businesses in the healthcare sector have as many opportunities to do so as businesses in other sectors. However, just as each business sector has its own traits, it also follows that each has its fair share of challenges too.
Those challenges will often not be unique to a business sector such as health, but they can be.
However, even if the challenges of marketing a drug rehab or health business have also been faced by other business types, the effects can often be magnified in the health niche.
As for what those digital marketing challenges are for a drug rehab facility, we have highlighted seven of them below and provided for those whom this directly affects, a means of overcoming each one.
Digital Marketing Challenge #1 – Lack Of Marketing Knowledge
You are undoubtedly an expert in the field of drug rehabilitation just as other health professionals are in their areas of healthcare, however, what you and they might not be, is an expert marketer. A lack of marketing knowledge is what prevents some from even trying. First, many marketing tactics are easy to learn and implement, and second, you could employ a digital marketing agency that will have all the marketing expertise you could ever need at your disposal.
Digital Marketing Challenge #2 – Health Marketing Laws
There are business sectors where claims about a product are incredulous, and some even cross the line into falsehoods. However, when marketing any kind of healthcare service, such as drug rehab, you are bound by laws related to health advertising. Whilst it might restrict you somewhat, you still have plenty of scope with well-written content and sales copy that will promote you but will not cross any legal lines.
Digital Marketing Challenge #3 – Limited Marketing Budgets
This is not a problem unique to drug rehab businesses. However, what may challenge you is a rightful need for investment in the treatments and facilities of your drug rehab business having priority over everything else, including digital marketing. Thankfully there are numerous low-cost and free ways to market online so consider a large marketing budget a bonus, not a necessity.
Digital Marketing Challenge #4 – Finding Your Audience
Given that anyone could perceivably become addicted to drugs some might say your audience is everyone, however, you know best the demographics of the clients you treat, so the challenge is discovering where to find them. To solve this, there is no shortage of data and information online about where audiences can be found by age, gender, income, location, education and any other demographic you wish to apply.
Digital Marketing Challenge #5 – Online Reviews
We assume that the vast majority of your clients see you in a positive light, but then again there might be a few who have the opposite view. The challenge occurs when they post something negative online about you and your drug rehab facility. Please do not get stressed about this as every business gets the occasional ‘1-star’. The solution is to respond fully and ask what you could have done better. This will be applauded by others, so it is a case of turning a negative into a positive.
Digital Marketing Challenge #6 – Creating Quality Content
You may wish to write the content yourself, but the time required can limit the hours you have available for managing your drug rehab business. We recommend hiring one or two reliable freelance writers whose writing portfolios prove they can write quality content. This frees up your time and does so for many fewer dollars per hour than your time is worth.
Digital Marketing Challenge #7 – Lack Of Competitor Analysis
Your marketing will always be enhanced if you know what your competitors are doing. What this requires is researching how and where they market themselves online. Again, this might be something you hire a digital marketing agency to do for you as they will doubtless have the knowledge, tools, and resources to provide you with excellent data and competitor insights.