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5 Key Digital Marketing Strategies That Help Dentistry Businesses To Expand

April 13, 2022 Free Web Shop Web Marketing

Whenever Joondalup dentists are marketing online, one of the problems that occur is that the budget available has been used for too many marketing channels. The budget is spread too thin, and consequently, the impact of that marketing is diminished. There is also a scattergun approach where dentists will try dozens of different marketing tactics, hoping that one will work.

This is usually a false hope, because the resources to make each digital marketing tactic work, are less than if they were focussed properly. Instead, limiting marketing channels to just a few until one works is best, plus limiting them to proven channels for dentists is also preferable. Here are the five digital marketing channels for dentists we recommend.

SEO

For most website owners, including dentists, the thought of that website appearing at the top of searches on Google is highly appealing. The difference between being #1 versus on page two is massive, and that manifests itself in the vastly greater amount of traffic that comes to the top-ranked website.

Ensure Your Landscaping Website Does Not Have These 5 Design Mistakes

April 13, 2022 Free Web Shop Web Design

You might expect that landscapers would have only tasks relating to planning, designing, and constructing landscaped gardens to think about. Whilst those tasks will certainly account for the vast majority of their efforts, other matters within their business do require some of their time.

If you are a landscaper and wondering what we are referring to, the title of this post should alert you to the fact that if you want your website to be an asset that helps your business flourish, then it needs to have been designed correctly. Unfortunately, too many landscapers are unaware of not only how important their website’s design is to their business but worse, that there can be serious design flaws that can make their website barely fit for purpose.

We do not plan to make this post a website design tuitional but instead, we will highlight the most common website design errors which landscapers should be aware of, and if they discover their website has any of them, they should take steps to correct them.

7 Mistakes For Employment Lawyers To Avoid When Your Business Website Is Being Designed

March 16, 2022 Free Web Shop Business & Legal Advice, Web Design

One of the assets that can play a significant role in generating new clients for your employment lawyers business is your website. A well-designed website that is easy to navigate, offers excellent information, looks great, and converts well will see a high proportion of prospects who visit it becoming paying clients.

Conversely, if your website offers none of these and is more likely to see prospectors click away within a few seconds of them landing on it, it is going to produce nothing other than frustration. Worse than that, with people leaving your website so quickly it will damage any search engine rankings you have on Google.

Many of the problems that divorce lawyers experience with their website stem from its creation. Unfortunately, they allow several mistakes to be made within its design, and if the people employed to create that website are inexperienced, or more distressingly, have little care for how the website will perform, it is a recipe for disaster.

To help any divorce lawyers who are thinking about having a new website created or their current website redesigned, here are seven of the most common website design mistakes which must be avoided.

5 Key Metrics Which Tell Family Lawyers If Their Online Marketing Is Working

January 19, 2022 Free Web Shop Business & Legal Advice

Whilst your role within your family lawyers business will primarily be legal matters, no doubt some of your time also requires you to look at the financial performance of your business. Part of that will be how you seek new clients and if any of that relates to online marketing campaigns then we are sure that you will want them to be successful.

When we say ‘successful’ it raises the point that there will be many specific measures that inform you of the success of your family lawyers business. Here, we are not talking about your success in the Family Court in getting the best outcomes for your clients, of which we are sure there are many, but rather the measure of the success of your online marketing activities in finding and generating new clients.

Some family lawyers businesses overcomplicate these measures and in doing so find themselves mired in tons of unnecessary data, but few answers. Instead, when assessing your online marketing activities the correct approach is to assess those measures which have the most significant influence upon the financial performance of your family lawyers business. These can be pared down to just five, and here they are in the order that they apply.

5 Tips for Creating a Better Logo

June 30, 2021 Free Web Shop Web Design

One of the best ways to brand your company graphics is to create a logo that will attract attention, create awareness, and stay memorable through the years. When creating a logo, it can be tough to really find what you want to do with the logo, what colours to choose, and even how to place it on objects. If you have a truly great logo, however, it should all come naturally.

While you need to have a great team and a great idea behind you, here are a few other tips for creating the best logo for your brand:

Know What The Logo Actually Means
Logos need to have a story behind them. When you think about what you want the brand to say, you will start creating the story behind what it really means. Think about the Twitter bird, for example. We say the phrase “the little bird told me” and then go on to repeat gossip – which is essentially what Twitter is as well.

Top 3 Things You Need to Know about SEO in 2016

May 30, 2021 Free Web Shop Web Marketing

SEO experts and digital marketing companies come up with new strategies, tips, and techniques to help people level up their online marketing and SEO game regularly.

One of the main reasons why some people complain that despite following some of the advice of these SEO experts, their websites are still not doing well is that they are following outdated advice. Re-evaluating and revising your pre-loved SEO strategies is one tip that everybody should keep in their back pocket at all times.

So, what are the current SEO trends of this year? There are many and while some of these current trending SEO techniques are completely new, some of them are still in place and effective from previous years. Let us have a look at them.

Why Employee Involvement Is Essential For A Successful Office Relocation

May 24, 2021 Free Web Shop Business & Legal Advice

Many business owners believe that their removalists are the most important people concerning their office relocation, and whilst they might be, there is another group of people who are equally essential to a successful office relocation, and they are employees.

Without the help and support of the staff who work for the business, an office relocation will have to overcome more hurdles than it would otherwise.

That is not to say that staff are going to try to sabotage the office relocation deliberately, but involving them and seeking their assistance is going to make the whole process easier and less stressful for everyone, including the owner of the business.

How Do I Know If My Drug Rehab Blog Posts Are SEO Optimised?

May 17, 2021 Free Web Shop Web Marketing

Creating blog posts for drug rehabs and their websites is an essential part of a complete SEO strategy. Blog posts will help boost your position in the search engine rankings for relevant keywords, potentially driving more traffic to your website and improving your online presence.

However, marketing experts advise that it can be hard to optimise simple drug rehab blog posts for search engine performance. There are a lot of factors that you have to take into account to make sure that your content is SEO optimised, and it can be hard to keep track of them all unless you have a strong SEO background.

With this in mind, I’ve put together a short list of the most important things you need to consider when making sure that your drug rehab blog posts are SEO optimised.

4 Key Elements To Promoting Fire Safety Within Your Business Premises

May 12, 2021 Free Web Shop Web Design

Whether you are an employer or a senior person in an organisation, you have a high level of responsibility in ensuring that fire safety is given priority within your building, and one of the best ways to discharge that responsibility is by employing a fire services company, to design, install, inspect, service and maintain your fire safety equipment. By doing so you can be satisfied that fire protection and safety within your building, and for those who work or visit there, is maximised.

However, although we mentioned that you may have a high level of responsibility, that does not mean to say that no one else in your company or organization has none. In fact, it is the case that every individual has a degree of responsibility, not only for their own safety but also for the well-being of others. In the context of fire safety, there is much you can do to promote this, and it is not that difficult to do.

7 Tips If It Rains On Your Office Relocation Day

March 17, 2021 Free Web Shop Business & Legal Advice

On the day of your office relocations, the chances of anything going wrong are extremely slim, especially if you have had the sense to hire professional removalists to facilitate your move. However, even the very best removalist company cannot legislate for things occurring which they cannot control, one of which is the weather, and that means on the day of your move you might have to deal with torrential rain.

Now, before we go any further, we appreciate that some people reading this might be fortunate (or unfortunate, depending on how you view it) to live in an area where rainfall is minimal. However, even in the driest of climates, it does rain sometimes and that could just be the day of your office relocation, so this advice should apply to almost everyone.