Web Marketing

5 SEO Tactics to Boost Your Website’s Visibility in 2024

June 30, 2024 Free Web Shop Web Marketing

Hey there, fellow digital marketers and website owners! Let’s chat about something that’s always on our minds: getting our websites to shine brighter in search results. It’s 2024, and the SEO game is as lively as ever. I’ve been in the trenches, testing out strategies, and boy, do I have some insights to share with you today!

Before we dive in, let me tell you a quick story. Last month, I was working with a client – let’s call her Sarah – who runs a small online bookstore. She was frustrated because her beautifully curated site was buried on page 5 of Google. Can you imagine? All those lovely books, hidden away like a secret library! We rolled up our sleeves and got to work. The results? Well, let’s just say Sarah’s now dealing with a much nicer problem – keeping up with all the new orders!

So, without further ado, let’s explore SLINKY digital agency’s five SEO tactics that can help boost your website’s visibility this year. Trust me, these aren’t just theory – they’re battle-tested strategies that really work.

5 Questions You Must Ask a SEO Firm

March 5, 2024 Free Web Shop Web Marketing

Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers, etc., will not have even a clue about your existence.

This is why business owners stress their site’s visibility so much. However, doing this on your own can be difficult because there are certain strategies and approaches that are to be followed to help increase your site’s visibility.

Your best bet in this situation is to hire an SEO agency to do your work for you and help boost your site’s visibility on search engines. With so many SEO agencies out there, it can be not very clear to select one. Of course, knowing what you want always helps narrow down the options. Besides this, you should always ask an SEO firm a few questions before selecting one.

Three Factors To Check When Selecting An SEO Rank Tracker

April 5, 2023 Free Web Shop Web Marketing

Whether you are an SEO agency, or are personally responsible for your website’s SEO, an SEO rank tracker can be a very useful tool to use.

The best ones can monitor multiple search engines, check local rankings and monitor mobile results too. Before choosing an SEO rank tracker there are three important factors you must consider.

Accuracy

As with any tool, an SEO rank tracker is only of any use to you if the results it provides are accurate. After all, the decisions you are going to make about improving your website’s ranking, or those of your clients, will be based on the information it gives you. If it is inaccurate then you could be making changes that will harm, rather than improve a website’s ranking.

5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

December 7, 2022 Free Web Shop Web Marketing

For landscaping business owners there is a multitude of ways to promote and advertise the landscaping services you offer. Assuming you are working within a defined location, doubtless, those marketing activities will be targeting local residents and businesses within that area.

Despite having so many options being a positive situation, many landscapers become exasperated as they struggle to decide which of them would most suit their landscaping business. This is not unusual and is a problem, not just for those in the landscaping industry, but for businesses across almost all sectors. A shrewd step if you are in this situation is to seek the advice of a digital marketing agency.

Beyond that, we recommend that you look for a marketing strategy that has two main traits. The first is that it is capable of fast results so that you see a return on your investment quickly. Second, you want something that is proven to work time and again. Pay Per Click (PPC) advertising is one such marketing channel that fits those descriptions perfectly, so here are five benefits your landscaping business can enjoy with a successful PPC campaign.

5 Key Digital Marketing Strategies That Help Dentistry Businesses To Expand

April 13, 2022 Free Web Shop Web Marketing

Whenever Joondalup dentists are marketing online, one of the problems that occur is that the budget available has been used for too many marketing channels. The budget is spread too thin, and consequently, the impact of that marketing is diminished. There is also a scattergun approach where dentists will try dozens of different marketing tactics, hoping that one will work.

This is usually a false hope, because the resources to make each digital marketing tactic work, are less than if they were focussed properly. Instead, limiting marketing channels to just a few until one works is best, plus limiting them to proven channels for dentists is also preferable. Here are the five digital marketing channels for dentists we recommend.

SEO

For most website owners, including dentists, the thought of that website appearing at the top of searches on Google is highly appealing. The difference between being #1 versus on page two is massive, and that manifests itself in the vastly greater amount of traffic that comes to the top-ranked website.

Top 3 Things You Need to Know about SEO in 2016

May 30, 2021 Free Web Shop Web Marketing

SEO experts and digital marketing companies come up with new strategies, tips, and techniques to help people level up their online marketing and SEO game regularly.

One of the main reasons why some people complain that despite following some of the advice of these SEO experts, their websites are still not doing well is that they are following outdated advice. Re-evaluating and revising your pre-loved SEO strategies is one tip that everybody should keep in their back pocket at all times.

So, what are the current SEO trends of this year? There are many and while some of these current trending SEO techniques are completely new, some of them are still in place and effective from previous years. Let us have a look at them.

How Do I Know If My Drug Rehab Blog Posts Are SEO Optimised?

May 17, 2021 Free Web Shop Web Marketing

Creating blog posts for drug rehabs and their websites is an essential part of a complete SEO strategy. Blog posts will help boost your position in the search engine rankings for relevant keywords, potentially driving more traffic to your website and improving your online presence.

However, marketing experts advise that it can be hard to optimise simple drug rehab blog posts for search engine performance. There are a lot of factors that you have to take into account to make sure that your content is SEO optimised, and it can be hard to keep track of them all unless you have a strong SEO background.

With this in mind, I’ve put together a short list of the most important things you need to consider when making sure that your drug rehab blog posts are SEO optimised.

Different Ways to Encourage Eco-Friendly Commuting

January 13, 2021 Free Web Shop Web Marketing

People across the world, including digital marketing agencies, financial institutions, council offices, and a wide range of other businesses, are becoming more and more aware of their carbon footprint and environmental impact. Eco-friendly commuting is becoming increasingly popular and represents a great way for people to reduce their environmental impact.

Unfortunately, a lot of offices just don’t have the infrastructure or know-how to support eco-friendly commuting. For example, things like cycling or running to work can be quite difficult if you don’t have a space to shower at the end.

In the rest of this article, I’ve outlined a few things that you, the office manager or owner, can do to encourage eco-friendly commuting.

Why Should I Focus On SEO For My Law Firm Instead Of AdWords?

September 2, 2018 Free Web Shop Business & Legal Advice, Web Marketing

Although Google AdWords marketing is a very successful tool that is essential for most online and many offline businesses, it isn’t as good for lawyers and law firms; a lot of people go as far as saying that as a law firm, you shouldn’t waste a cent of your money on AdWords.

Now, this may be true if you have a small marketing budget, but it isn’t always the case.

Using AdWords for law firm-related keywords can be extremely expensive, with some keywords costing hundreds of dollars per click. As you can imagine, this sort of cost can quickly drain the budget of a small law firm, which is one of the reasons why law firms should focus on professional SEO (search engine optimisation) instead.

5 Ways To Get The Best Results From Google Adwords

August 7, 2017 Free Web Shop Web Marketing

Google has such a dominant position within the search engine arena that anyone who wants to use the internet to promote their business needs to know how to rank highly within its search results. The problem is that doing it the freeway via SEO can take months, with no guarantee that your website will ever get close to the first page. The second way is to use Google Adwords, which is quicker and sometimes instant but also costs money.

To make the most effective use of Google Adwords and to also get the monetary returns you want for your investment there are some basic criteria you need to follow. By following these 5 tips your ads will perform better, get more clicks and thereafter get more sales.

#1 Competition Research

There are businesses large and small who have lost thousands of dollars by setting up Adwords campaigns without proper research. The research should definitely cover your competition to see what sorts of ads they are posting. Never copy them but at least ’emulate’ what the top ads are doing.