Web Marketing

5 SEO Tactics to Boost Your Website’s Visibility in 2024

June 30, 2024 Free Web Shop Web Marketing

Hey there, fellow digital marketers and website owners! Let’s chat about something that’s always on our minds: getting our websites to shine brighter in search results. It’s 2024, and the SEO game is as lively as ever. I’ve been in the trenches, testing out strategies, and boy, do I have some insights to share with you today!

Before we dive in, let me tell you a quick story. Last month, I was working with a client – let’s call her Sarah – who runs a small online bookstore. She was frustrated because her beautifully curated site was buried on page 5 of Google. Can you imagine? All those lovely books, hidden away like a secret library! We rolled up our sleeves and got to work. The results? Well, let’s just say Sarah’s now dealing with a much nicer problem – keeping up with all the new orders!

So, without further ado, let’s explore SLINKY digital agency’s five SEO tactics that can help boost your website’s visibility this year. Trust me, these aren’t just theory – they’re battle-tested strategies that really work.

Embrace the Power of AI-Generated Content (But with a Human Touch!)

Now, I know what you’re thinking. “AI content? Isn’t that what Google’s trying to crack down on?” Well, yes and no. Here’s the deal: AI tools can be incredibly helpful for generating ideas, outlining content, and even drafting initial versions. But – and this is a big but – you can’t just let the robots take over completely.

5 Questions You Must Ask a SEO Firm

March 5, 2024 Free Web Shop Web Marketing

Very few people go beyond the first page of their search engine results. This is bad news for anyone whose website does not appear on that page because that means that your potential clients, customers, consumers, etc., will not have even a clue about your existence. This is why business owners stress their site’s visibility so much. However, doing this on your own can be difficult because there are certain strategies and approaches that are to be followed to help increase your site’s visibility.

Your best bet in this situation is to hire an SEO agency to do your work for you and help boost your site’s visibility on search engines. With so many SEO agencies out there, it can be not very clear to select one. Of course, knowing what you want always helps narrow down the options. Besides this, you should always ask an SEO firm a few questions before selecting one.

1. Ask for a list of clients that the agency has previously served

This is the number one question you should ask any SEO agency. Once you contact the people who have already availed the services from that particular SEO company, you will know exactly what this SEO firm is about and what they claim to be.

2. Ask them specifics about their SEO services

This should be the second question: ask them what SEO-related tasks they would assist you with. Are they only going to be limiting themselves to of page and on-page tasks or do they also include technical services? Answers to such questions will help you understand just exactly how much work would be covered by the firm and how much you would have to look for from somewhere else. Ideally, always go for a firm that does all three tasks for you.

Three Factors To Check When Selecting An SEO Rank Tracker

April 5, 2023 Free Web Shop Web Marketing

Whether you are an SEO agency, or are personally responsible for your website’s SEO, an SEO rank tracker can be a very useful tool to use. The best ones can monitor multiple search engines, check local rankings and monitor mobile results too. Before choosing an SEO rank tracker there are three important factors you must consider.

Accuracy

As with any tool, an SEO rank tracker is only of any use to you if the results it provides are accurate. After all, the decisions you are going to make about improving your website’s ranking, or those of your clients, will be based on the information it gives you. If it is inaccurate then you could be making changes that will harm, rather than improve a website’s ranking.

Obviously, each tracker company will make claims about how accurate their software is, but don’t rely solely on this to make your decision. Check out online reviews of the trackers, seek testimonials for current users, and best of all ask other website owners or SEO agencies, how accurate the SEO rankings have been from the tracker they use.

Speed

Just as you would take action to optimise the load speed of a website for users, then as a user yourself of an SEO rank tracker, you will be looking for one that works quickly. The frustration of having to wait lengthy periods of time whilst the software carries out its functions is not something you want to experience.

The best SEO rank trackers produce their results quickly, and this will be especially important if you work in an SEO agency and have to run ranking reports on numerous websites. Imagine the time wasted if every report took several minutes to produce and multiply that by potentially hundreds of websites which you may be analysing. This can mean hours of wasted time, so ensure the speed of any SEO rank tracker you use is optimal.

5 Benefits Of Using PPC Ads To Promote Your Landscaping Business

December 7, 2022 Free Web Shop Web Marketing

For landscaping business owners there is a multitude of ways to promote and advertise the landscaping services you offer. Assuming you are working within a defined location, doubtless, those marketing activities will be targeting local residents and businesses within that area.

Despite having so many options being a positive situation, many landscapers become exasperated as they struggle to decide which of them would most suit their landscaping business. This is not unusual and is a problem, not just for those in the landscaping industry, but for businesses across almost all sectors. A shrewd step if you are in this situation is to seek the advice of a digital marketing agency.

Beyond that, we recommend that you look for a marketing strategy that has two main traits. The first is that it is capable of fast results so that you see a return on your investment quickly. Second, you want something that is proven to work time and again. Pay Per Click (PPC) advertising is one such marketing channel that fits those descriptions perfectly, so here are five benefits your landscaping business can enjoy with a successful PPC campaign.

5 Key Digital Marketing Strategies That Help Dentistry Businesses To Expand

April 13, 2022 Free Web Shop Web Marketing

Whenever Joondalup dentists are marketing online, one of the problems that occur is that the budget available has been used for too many marketing channels. The budget is spread too thin, and consequently, the impact of that marketing is diminished. There is also a scattergun approach where dentists will try dozens of different marketing tactics, hoping that one will work.

This is usually a false hope, because the resources to make each digital marketing tactic work, are less than if they were focussed properly. Instead, limiting marketing channels to just a few until one works is best, plus limiting them to proven channels for dentists is also preferable. Here are the five digital marketing channels for dentists we recommend.

SEO

For most website owners, including dentists, the thought of that website appearing at the top of searches on Google is highly appealing. The difference between being #1 versus on page two is massive, and that manifests itself in the vastly greater amount of traffic that comes to the top-ranked website.

Top 3 Things You Need to Know about SEO in 2016

May 30, 2021 Free Web Shop Web Marketing

SEO experts and digital marketing companies come up with new strategies, tips, and techniques to help people level up their online marketing and SEO game regularly. One of the main reasons why some people complain that despite following some of the advice of these SEO experts, their websites are still not doing well is that they are following outdated advice. Re-evaluating and revising your pre-loved SEO strategies is one tip that everybody should keep in their back pocket at all times.

So, what are the current SEO trends of this year? There are many and while some of these current trending SEO techniques are completely new, some of them are still in place and effective from previous years. Let us have a look at them.

1: Go Mobile:

If your website still has not boarded the Mobile Plane, it is high time you should. One Google study reports that consumers from around the world end up spending as much as much 15 hours looking up for things on the internet using their smartphones. The importance of going mobile is again reflected in the algorithm updates that we see Google immersed in. “Mobilegeddon” is an algorithm update that specifically just boosts the rankings of mobile-friendly pages.

How Do I Know If My Drug Rehab Blog Posts Are SEO Optimised?

May 17, 2021 Free Web Shop Web Marketing

Creating blog posts for drug rehabs and their websites is an essential part of a complete SEO strategy. Blog posts will help boost your position in the search engine rankings for relevant keywords, potentially driving more traffic to your website and improving your online presence.

However, Oxygen Marketing advises that it can be hard to optimise simple drug rehab blog posts for search engine performance. There are a lot of factors that you have to take into account to make sure that your content is SEO optimised, and it can be hard to keep track of them all unless you have a strong SEO background.

With this in mind, I’ve put together a short list of the most important things you need to consider when making sure that your drug rehab blog posts are SEO optimised.

High Quality Content Is A Key

Google has recently changed its search engine algorithms to focus more on the user experience than solely on keywords and technical metrics. This means that it has the ability to recognise high-quality content and reward it with a higher search engine ranking.

Once you realise this, it becomes obvious that you need to put time and effort into producing the best blog posts you can. It’s better to post one well-written post that’s free of errors than a number of posts that are poorly written and that don’t bring any value to your readers.

Different Ways to Encourage Eco-Friendly Commuting

January 13, 2021 Free Web Shop Web Marketing

People across the world, including digital marketing agencies, financial institutions, council offices, and a wide range of other businesses, are becoming more and more aware of their carbon footprint and environmental impact. Eco-friendly commuting is becoming increasingly popular and represents a great way for people to reduce their environmental impact.

Unfortunately, a lot of offices just don’t have the infrastructure or know-how to support eco-friendly commuting. For example, things like cycling or running to work can be quite difficult if you don’t have a space to shower at the end.

In the rest of this article, I’ve outlined a few things that you, the office manager or owner, can do to encourage eco-friendly commuting.

Provide Access to Showers and Change Rooms

There’s nothing worse than running or cycling to the office and having to sit in your sweaty clothes for the rest of the day. Even a short jog or cycle can leave you smelly in summer, and your colleagues certainly won’t appreciate the stink.

Solve this problem and encourage more “people-powered” commuting by ensuring all employees have access to showers and change rooms where they can freshen up when they arrive at work.

Why Should I Focus On SEO For My Law Firm Instead Of AdWords?

September 2, 2018 Free Web Shop Business & Legal Advice, Web Marketing

Although Google AdWords marketing is a very successful tool that is essential for most online and many offline businesses, it isn’t as good for lawyers and law firms; a lot of people go as far as saying that as a law firm, you shouldn’t waste a cent of your money on AdWords.

Now, this may be true if you have a small marketing budget, but it isn’t always the case. Using AdWords for law firm-related keywords can be extremely expensive, with some keywords costing hundreds of dollars per click. As you can imagine, this sort of cost can quickly drain the budget of a small law firm, which is one of the reasons why law firms should focus on professional SEO (search engine optimisation) instead.

SEO Offers A Much Greater Return On Investment

Although it will take longer to get results when you spend money on SEO instead of AdWords, you will thank yourself in the long term. Working to get your website to the top of the search engine rankings for your chosen keywords might cost you a bit, but you will be able to remain near the top with minimal work once you’re there.

This means that you will continually be getting new clients from your investment in SEO, while an investment in AdWords will only get you a predetermined number of clicks on your ad.

5 Ways To Get The Best Results From Google Adwords

August 7, 2017 Free Web Shop Web Marketing

Google has such a dominant position within the search engine arena that anyone who wants to use the internet to promote their business needs to know how to rank highly within its search results. The problem is that doing it the freeway via SEO can take months, with no guarantee that your website will ever get close to the first page. The second way is to use Google Adwords, which is quicker and sometimes instant but also costs money.

To make the most effective use of Google Adwords and to also get the monetary returns you want for your investment there are some basic criteria you need to follow. By following these 5 tips your ads will perform better, get more clicks and thereafter get more sales.

#1 Competition Research

There are businesses large and small who have lost thousands of dollars by setting up Adwords campaigns without proper research. The research should definitely cover your competition to see what sorts of ads they are posting. Never copy them but at least ’emulate’ what the top ads are doing.

5 Concepts to Help Keep Your Brand Relevant

January 17, 2017 Free Web Shop Web Marketing

Most business owners give some thought to branding their company; however, if you are only just going online with your business, some of what you know about branding may be old hat. It is important to keep up with the times, which is why you are now getting an online presence. But what you did for your offline company may not work for an online one.

Here are 5 concepts to help you keep up to date with branding.

Yours is not the only business in the market and those that have gone before you – and are still there – have done the work of defining the brand for your industry. What you need to do is see it is delivered on a consistent basis on your website. To do this, you need a brand strategy that defines what you stand for, including what you promise and your personality.
People are not as trusting as they used to be. Rather than take note of advertising from a company, they prefer to ask family and friends or even total strangers what they think. Why? Because these people don’t stand to gain anything by promoting a company they like, so their opinion is real and authentic.
You need to find out what is really working with your marketing strategies and the only way to do that online is to track everything. It is only by examining the results carefully that your marketing team can say for sure what is working and what is not working. They then have to double their efforts on the former and quit the latter to ensure a good ROI.

How AdWords Can Help Startups

February 15, 2016 Free Web Shop Web Marketing

Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and a limited budget, using features like Google AdWords is among the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.

Listed below are some of the ways in which AdWords can help a startup:

1. Gmail Ads:

Gmail Ads are one of the most interesting and helpful tools for startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.

Do These 3 Things Only If You Want to Get Banned from Google AdWords

October 26, 2015 Free Web Shop Web Marketing

While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.

In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?

So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely be legal landmines for your online business and put you at a risk of getting banned from Google AdWords. Read on and learn:

1. Free of cost but not really:

Have you ever had the experience of downloading an eBook that says free download only to be directed to a page that says the free version is too slow? Why not buy the premium one? And then true to their word, the free download is so slow that you could actually wake up from a nap while the book downloads.

Another offending example involves downloading software for your PC only to find out that you had to fill out 100-something forms in order to get what you came for.

Generate More Traffic by Observing Your Competition

October 3, 2015 Free Web Shop Web Marketing

One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing, what keywords they’re using, the business directory they are registered and how they are doing it.

If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition. A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.

Other than keywords, another thing that you can observe is the sites that are linking themselves to your competitors. Getting high quality links from other websites is considered as a highly effective SEO strategy that helps with improving search engine rankings. However, a thing to remember here is that these links need to be high in quality and the only way your competitor’s sites is going to want to link itself with you as well is when you have high-quality content as well.

The Innovation of AdWords for Smartphones

August 29, 2015 Free Web Shop Web Marketing

I believe it would be unfair to say that the mobile era is coming and soon it will take over everything. The truth of the matter is; it is already here.

Gone are the days when we used to wait till we got home to put in our search in the Google machine. Every year, a large number of searches are conducted on Google and more than half of them are done using a cell phone. Google verifies that a large number of web traffic is coming from tablets and Smartphones.

When millions of people use their cell phones to search and check web pages then why not marketers be given a chance succeed in the same forte? Thanks to Google now, they have brought some very interesting and innovative changes in their AdWords campaign that will help marketers think and work in the most updated way.

In the latest Google performance summit of 2016, we get to hear some really interesting news from Google and how it is reshaping and reimagining AdWords to accommodate the smart phones era.

Let’s have a look at some of these highlights:

1. New mobile Ad formats for a number of industries:

Keeping in mind some of the most searched items on mobile, Google talked about mobile ad formats for four niches, namely: shopping, finance, travel and automotive. While this was all great and fantastic, we all had the same question in our mind – what about all the remaining industries? Google being smart, unsurprisingly confirmed that there will be mobile formats for other industries too. Text ads will be made user friendly for the mobile users so the customer’s would be able to reach an answer faster–which is the ultimate goal of Google.

Slip-ups that sabotaged your AdWords Campaign

June 28, 2014 Free Web Shop Web Marketing

We often believe our competitors to be our biggest enemies. In truth though, it is our own lack of knowledge and ignorance that often drives us to the edge of failure. To gain more traffic, high exposure and heavy leads we often get blinded by greed and fail to comprehend things with a logical reasoning.

While many of the advertisers and businesses might already have learned this the hard way, to save others from the same fate, we have listed down some of the common AdWords mistakes that have sabotaged many campaigns already and might do even more damage if this blog is not taken seriously.

Following are the slip-ups that we should avoid:

1. Using the wrong approach with keywords:

There are so many things that could go with keywords that we cannot even blame the person making the mistake. But in order to achieve your desired goals, one must learn to do everything right.

It is very important to group your keywords. Throwing all the different keywords into the same ad will never show the desired results.
There are three categories of incorporating keywords into Ads, broad match, phrase match and exact match. All three provides a different result. Many advertisers make the AdWords mistake of using one approach while expecting the result of the other.
Negative keywords are actually a blessing in disguise as they help you exclude all the keywords that might not be related to your product thus helping in refining the research and driving the right customers to the landing page.

7 Tips to Help You Stay On Top of Your SEO Game

January 18, 2014 Free Web Shop Web Marketing

For a field that is constantly evolving, keeping up with all the new trends and updates in SEO marketing can be a little difficult. In this post, we bring you 7 things that no matter what year they are used in will guarantee you great results whether you are looking at your sites on-page optimisation or off-page optimisation.

1: Polish Your Keyword Selection Skills:

Keywords are not everything, effective keywords are everything. And unfortunately this is one area that most people struggle in. Looking at just the keywords that are being used by your target audience but are not leading your business to financial success will give you some pointers that would help with your page’s ranking, but that is all they are going to do. So to come up with truly effective keywords you need to selectively look at those search queries of your consumers that are bringing you financial gains.

2: Bring Out the Mobiles:

With more and more people using their smartphones to conduct their researches, going mobile with your business page is another one of the very effective SEO strategies. Make sure that your websites are mobile friendly that means they are quick to load and all the content that they contain can be viewed by smartphones.

How to Make Google AdWords Work for You

February 16, 2013 Free Web Shop Web Marketing

With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch visitors’ attention, especially since everyone is strategizing with the same tactics and using the exact keywords.

Digital marketing experts will say that despite all the other free-of-cost options, AdWords is your best bet. Those who say it didn’t work for them must know that they might be doing something wrong. Let’s keep that discussion for some other time, and for now, focus on all the ways you can make Google AdWords work for you:

How To Use Passion In Web Marketing

January 2, 2010 Free Web Shop Web Marketing

When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?

Some ideas for generating passion around your business:

If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”

Category: Web Marketing