Category: Web Marketing

5 Concepts to Help Keep Your Brand Relevant

Web Marketing
Brand Relevance

Most business owners give some thought to branding their company; however, if you are only just going online with your business, some of what you know about branding may be old hat. It is important to keep up with the times, which is why you are now getting an online presence. But what you did for your offline company may not work for an online one.

Here are 5 concepts to help you keep up to date with branding.

  • Yours is not the only business in the market and those that have gone before you – and are still there – have done the work of defining the brand for your industry. What you need to do is see it is delivered on a consistent basis on your website. To do this, you need a brand strategy that defines what you stand for, including what you promise and your personality.
  • People are not as trusting as they used to be. Rather than take note of advertising from a company, they prefer to ask family and friends or even total strangers what they think. Why? Because these people don’t stand to gain anything by promoting a company they like, so their opinion is real and authentic.
  • You need to find out what is really working with your marketing strategies and the only way to do that online is to track everything. It is only by examining the results carefully that your marketing team can say for sure what is working and what is not working. They then have to double their efforts on the former and quit the latter to ensure a good ROI.

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How AdWords Can Help Startups

Web Marketing

Starting a business is never easy, and quite honestly, one could use all the help they can get. With few options and a limited budget, using features like Google AdWords is among the most effective ways to get the kick start that we want. In fact if AdWords are utilized skillfully and strategic search campaigns are conducted then a startup can soon grab investor’s attentions, give a heads-up to the startup if they are heading in the wrong direction and help them stay up-to-date with the latest features and ideas and more importantly help them get the attention they need in order to begin on the right note.

Listed below are some of the ways in which AdWords can help a startup:

1.     Gmail Ads:

Gmail Ads are one of the most interesting and helpful tools for startups to get the instant attention of their audiences and gain maximum exposure. Interesting thing about businesses is that we are only aiming to snatch out competitors customers. For instance everyone use mobiles, but some use Apple’s while others use Samsung’s. Now with all the marketing and advertisement Samsung is just trying to grab the customers of other mobile manufacturing companies and not looking to find a new target audience.

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Do These 3 Things Only If You Want to Get Banned from Google AdWords

Web Marketing
get-banned

While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.

In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?

So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely be legal landmines for your online business and put you at a risk of getting banned from Google AdWords. Read on and learn:

1.     Free of cost but not really:

Have you ever had the experience of downloading an eBook that says free download only to be directed to a page that says the free version is too slow? Why not buy the premium one? And then true to their word, the free download is so slow that you could actually wake up from a nap while the book downloads.

Another offending example involves downloading software for your PC only to find out that you had to fill out 100-something forms in order to get what you came for.

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Generate More Traffic by Observing Your Competition

Web Marketing

One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing, what keywords they’re using, the business directory they are registered and how they are doing it.

If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition.  A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.

Other than keywords, another thing that you can observe is the sites that are linking themselves to your competitors. Getting high quality links from other websites is considered as a highly effective SEO strategy that helps with improving search engine rankings. However, a thing to remember here is that these links need to be high in quality and the only way your competitor’s sites is going to want to link itself with you as well is when you have high-quality content as well.

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SEO Content: Viral or Unique?

Web Marketing

Quite a lot has been said about the importance of content in the world of SEO; content is king, quality over quantity, etc. Several factors are to be considered if you want to come up with posts that really do help generate more traffic. Most of these factors, if not always, aim towards making those posts go viral.

Viral content is any content, usually on social media, that is shared so much that it almost becomes an internet sensation. In today’s terms we would call such a post as a post “that broke the internet.” There is no argument that when you have a post that has gone viral (for whatever reason) it is single handedly going to make that post appear at the top of every search engine.

A digital marketing company that provides SEO services understands that inbound links have a huge impact on the ranking of your website on a search engine. And when you have a post that goes viral, it ends up generating millions and millions of inbound links, which explains why that post has such high rankings on search engines.

Creating viral content is not easy; you need to come up with something so amazing, so spectacular that people feel almost compelled to share it. And that can take a lot of time. In most cases viral content is usually created randomly; there is no fixed formula for it.

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The Innovation of AdWords for Smartphones

Web Marketing

I believe it would be unfair to say that the mobile era is coming and soon it will take over everything. The truth of the matter is; it is already here.

Gone are the days when we used to wait till we got home to put in our search in the Google machine. Every year, a large number of searches are conducted on Google and more than half of them are done using a cell phone. Google verifies that a large number of web traffic is coming from tablets and Smartphones.

When millions of people use their cell phones to search and check web pages then why not marketers be given a chance succeed in the same forte? Thanks to Google now, they have brought some very interesting and innovative changes in their AdWords campaign that will help marketers think and work in the most updated way.

In the latest Google performance summit of 2016, we get to hear some really interesting news from Google and how it is reshaping and reimagining AdWords to accommodate the smart phones era.

Let’s have a look at some of these highlights:

1.     New mobile Ad formats for a number of industries:

Keeping in mind some of the most searched items on mobile, Google talked about mobile ad formats for four niches, namely: shopping, finance, travel and automotive. While this was all great and fantastic, we all had the same question in our mind – what about all the remaining industries? Google being smart, unsurprisingly confirmed that there will be mobile formats for other industries too. Text ads will be made user friendly for the mobile users so the customer’s would be able to reach an answer faster–which is the ultimate goal of Google.

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Slip-ups that sabotaged your AdWords Campaign

Web Marketing

We often believe our competitors to be our biggest enemies. In truth though, it is our own lack of knowledge and ignorance that often drives us to the edge of failure. To gain more traffic, high exposure and heavy leads we often get blinded by greed and fail to comprehend things with a logical reasoning.

While many of the advertisers and businesses might already have learned this the hard way, to save others from the same fate, we have listed down some of the common AdWords mistakes that have sabotaged many campaigns already and might do even more damage if this blog is not taken seriously.

Following are the slip-ups that we should avoid:

1.     Using the wrong approach with keywords:

There are so many things that could go with keywords that we cannot even blame the person making the mistake. But in order to achieve your desired goals, one must learn to do everything right.

  • It is very important to group your keywords. Throwing all the different keywords into the same ad will never show the desired results.
  • There are three categories of incorporating keywords into Ads, broad match, phrase match and exact match. All three provides a different result. Many advertisers make the AdWords mistake of using one approach while expecting the result of the other.
  • Negative keywords are actually a blessing in disguise as they help you exclude all the keywords that might not be related to your product thus helping in refining the research and driving the right customers to the landing page.

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How to Discover Related Keywords Using Just the Google Homepage

Web Marketing

There’s a lot of tools out there for discovering keywords, keywords related to the keywords, building up a keyword network strategy, and so on. Here, you can do all of that for free using some Google search operator hacking.

We start with the tilde operator (~). (Ask a nearby Linux geek to find it on your keyboard if you’re stuck.) The tilde means “synonym” to Google; it will highlight the synonym words in bold when you use this. Next, we use the dash operator (-).
The dash means “opposite” to Google; in other words, leave out all pages that contain this exact word.

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7 Tips to Help You Stay On Top of Your SEO Game

Web Marketing

For a field that is constantly evolving, keeping up with all the new trends and updates in SEO marketing can be a little difficult. In this post, we bring you 7 things that no matter what year they are used in will guarantee you great results whether you are looking at your sites on-page optimisation or off-page optimisation.

1: Polish Your Keyword Selection Skills:

Keywords are not everything, effective keywords are everything. And unfortunately this is one area that most people struggle in. Looking at just the keywords that are being used by your target audience but are not leading your business to financial success will give you some pointers that would help with your page’s ranking, but that is all they are going to do. So to come up with truly effective keywords you need to selectively look at those search queries of your consumers that are bringing you financial gains.

2: Bring Out the Mobiles:

With more and more people using their smartphones to conduct their researches, going mobile with your business page is another one of the very effective SEO strategies. Make sure that your websites are mobile friendly that means they are quick to load and all the content that they contain can be viewed by smartphones.

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How to Make Google AdWords Work for You

Web Marketing

With web marketing on the rise today and sometimes the only means of advertising for many, it is hard to stand out from the crowd and catch visitors’ attention, especially since everyone is strategizing with the same tactics and using the exact keywords.

Digital marketing experts will say that despite all the other free-of-cost options, AdWords is your best bet. Those who say it didn’t work for them must know that they might be doing something wrong. Let’s keep that discussion for some other time, and for now, focus on all the ways you can make Google AdWords work for you:

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