While to normal people, this may sound as nothing big, but believe me when I say that getting banned from Google AdWords might be a living nightmare for advertisers and online business owners. No one will be happy to have worked day and night to drive traffic on their websites only to receive the horrifying mail from the Google carrying the news about the dreaded ban.
In some cases, the ban serves as a warning and allows the advertisers to reinstate some of their accounts. However some bans are of more serious nature and may lead to the companies never being allowed to advertise on Google again. Terrifying right?
So in order to save you from ever experiencing this, we have put together a list of common reasons and mistakes that will definitely be legal landmines for your online business and put you at a risk of getting banned from Google AdWords. Read on and learn:
1. Free of cost but not really:
Have you ever had the experience of downloading an eBook that says free download only to be directed to a page that says the free version is too slow? Why not buy the premium one? And then true to their word, the free download is so slow that you could actually wake up from a nap while the book downloads.
Another offending example involves downloading software for your PC only to find out that you had to fill out 100-something forms in order to get what you came for.
Notice how neither of them ever clearly mention in bold headings prior to the visitor clicking? This irritates Google almost as much as it irritates the visitors. So stay away from such plagues in order to maintain good relations with Google.
2. Arbitrage Sites:
Before we dwell on all the wrong steps an advertiser can take when it comes to Arbitrage search, let’s first understand what it really is. Search Arbitrage is basically a tactic of earning money from few extra clicks. More precisely it is the practice in which an arbitrager purchases a keyword form one search engine, the users searching for this keyword will get directed to another search engine on the same keyword which is relatively more expensive; yet allowing the arbitrager to earn from the disparity in prices.
Now, when a visitor from AdWords lands at a site only to find another link provided there, it is a dead giveaway of an Arbitrator site. Upon clicking that link, the visitor will be directed to the real supplier. If one had to reach this site, then shouldn’t the visitor click directly on the supplier’s link on AdWords and save themselves from the trouble of one extra click and minute?
Due to the disregard for the advertiser, this site can very well get banned from Google AdWords.
3. The act of cloaking:
This act is like gas lighting, only virtual. Some really smart people know how to cloak and often manage to fool Google with it. Here’s how it works, when a Google employee clicks on an ad, he sees something different whereas when an advertiser clicks on them he finds something else. Even worse all the different ads lead to the same page to an advertiser whereas it lands the goggle employee on a different page.
If someone ever catches you cloaking then you can forever bid your farewells to your account because once Google suspends for it, it is impossible to get it back.