One of the major goals of SEO practices is to help business owners generate more traffic for their website and almost every SEO practice revolves around this concept only. If you are looking for ways you can boost your site’s traffic, one simple strategy is to pick out one of your leading competitors and have a look at what they are doing, what keywords they’re using, the business directory they are registered and how they are doing it.
If you feel that despite using the right keywords you are still not being able to get the desired amount of traffic, analyze the keywords your competitors are using, the ones that are apparently getting them so far ahead in the competition. A large number of tools available online cannot only just help you in identifying the keywords of your competitors, but they also tell you the exact number of searches that are being done for each of these keywords. Once you have picked out those keywords, start incorporating them in your site’s content.
Other than keywords, another thing that you can observe is the sites that are linking themselves to your competitors. Getting high quality links from other websites is considered as a highly effective SEO strategy that helps with improving search engine rankings. However, a thing to remember here is that these links need to be high in quality and the only way your competitor’s sites is going to want to link itself with you as well is when you have high-quality content as well.
This brings us to another key point that you need to focus on: your competitor’s content. See what it is that they are doing that you are not. Analyzing their writing style, their tone etc can also help you create better content that generates more traffic.
Search engines often rank sites based on their domain authority as well, which ranges from 0 to 100 and the higher the score is, the better your domain authority is, the better would be your site’s rankings on search engines. If you are confused as to how high of a score should you be aiming for, have a look at your competitor’s site’s domain authority score. Once you have that, try to aim as much as that or even higher. There are plenty of tools like Moz that are freely available online that can help you identify your domain authority score.
Other than you competitors, there are a number of other things that you can do on your own to increase more traffic for your website. Focusing on building and strengthening relationships with other influential people in your industry is one such thing. One way of getting the influential people to notice you is to create quality content that demands their attention. Once they start perceiving you as someone who takes his business seriously, they would be taking your content seriously as well and are likely to generate traffic for you without you having to promote it.