When we spotted the post In Praise of Passion over at Boing-Boing, it got us thinking. As Internet marketers, we all know that our digital strategy should include website design, search engine optimization, advertising, and so on. But how many of us think about whether we’re inspiring passion?
Some ideas for generating passion around your business:
If your service solves a problem, state how devoted to solving that problem you are. Talk about it a lot! Explain how it’s the central driving force for you being in business. If you run a graphic design agency, you can make your motto something like “Ending Ugly Web Design, One Graphic At A Time!”
Your business does good with a blog. A blog is a place where you can be looser and casual. You can be funny or you can whinge a little! Most of all, you can dump your soul into sharing your passion with the world. It’s not just a business, it’s a mission, and you’re the general inspiring the troops…
Your advertising, web marketing, and email newsletter can be designed to convey just a touch more drama. Remember, your audience is exposed to more media content than it can digest every day; to stand out, you need to grab some attention!