Although Google AdWords marketing is a very successful tool that is essential for most online and many offline businesses, it isn’t as good for lawyers and law firms; a lot of people go as far as saying that as a law firm, you shouldn’t waste a cent of your money on AdWords.
Now, this may be true if you have a small marketing budget, but it isn’t always the case.
Using AdWords for law firm-related keywords can be extremely expensive, with some keywords costing hundreds of dollars per click. As you can imagine, this sort of cost can quickly drain the budget of a small law firm, which is one of the reasons why law firms should focus on professional SEO (search engine optimisation) instead.